How Does PR Work?
By Hugh Thomas So I hop out of bed, fresh as a daisy after eight hours sleep, have a nutritious breakfast of oats and honey, before pulling on a freshly ironed shirt and heading out. After I arrive at...
View ArticleOur Social Network Future is Getting Smaller
By Adam Moss THE FUTURE WILL PROVE A PICTURE REALLY IS WORTH A THOUSAND WORDS So, what does our social network future look like? Smaller. In a word. Ever since 2004, when a Harvard undergraduate...
View ArticleHow X Factor is Using Content Marketing to Re-invent the Wheel
By Adam Moss TV TALENT guru Simon Cowell has needed the help of some serious content marketing in his attempt to reinvent the X Factor wheel. Millions will once again tune in this weekend as the X...
View ArticleGolden Content Marketing Means Monty The Penguin Has Already Won Christmas
By Adam Moss By now you’ve wiped away the tears, and fallen head over heels in love with Monty The Penguin. The new John Lewis Christmas TV ad, an unapologetic schmaltz-fest guaranteed to play havoc...
View ArticleWhy Micro-Video is Content Marketing Gold if You Don’t Own a Penguin
By Adam Moss Marketing chiefs over at John Lewis, Sainsbury’s and Marks & Spencer will undoubtedly be wearing smugly satisfied looks on their faces after their brilliant Christmas adverts became...
View ArticleHow Media Relations is the Secret Ingredient in Great Content Marketing
By Nina Webb & Adam Moss This week Brazen was chuffed to bits to win the Gold Award for ‘Best Use of Media Relations’ for our client, Pilgrims Choice, at the CIPR North-West PRide Awards. Why?...
View ArticlePinterest – How Visual Content Marketing Got Sexy
By Adam Moss Imagine having a shop window that was viewed by 56 million women regularly. And those women spend about 15 minutes looking into that shop window every time they visit. If you were the...
View ArticleThe Do’s and Don’ts of the PR Email
By Joe Murgatroyd Ask any journalist how many PR emails they get a day and how many of these end up in the trash, the results are pretty staggering. How do you make your emails one of the lucky few...
View Article10 Things The Simpsons Teaches Us About Work Life
By Joe Murgatroyd 1. No idea is a bad idea Ah, the make-up gun. Just what the cosmetics industry has always needed. Every idea isn’t going be golden but don’t let that stop you dreaming up something...
View ArticleWhy Twitter just showered you with balloons
Twitter has captured the attention of its followers by showering their profile interface with balloons on their birthday—provided that they care to tell Twitter their date of birth. The ask isn’t all...
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